OutliersChurch is a new startup church in South Africa. Their focus is on including people who feel left out, outcast and isolated- either by groups of people or society in general.
I thought it would be appropriate to use a bell-curve. Bell-curves (normal distributions) are used commonly in statistics, including in analyzing economic and financial data. It typically represents averages & Outlier Values. Much focus was given to the outliers, and building a brand logo which represented the founding values. Outliers.
To accommodate for inclusivity of people, no data or people are represented in and around the graph. Instead, the gradient is a representation of a rainbow and diverse nation and people group.
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